Technical Founder · Reply Orchard · HCMC · Remote
Founded Reply Orchard and took it from a blank page to a live product — an AI community manager that runs brands’ comment sections and inboxes across Facebook, Instagram, and YouTube. I lead product strategy, AI architecture, engineering, and production operations, and it now runs in production across a multi-million-follower brand network.
- Took a production SaaS from first commit to live service, owning product definition, system architecture, the full-stack build, launch, and day-to-day operations at replyorchard.com
- Deployed across 12 social pages — the flagship brand alone reaching 2.6M followers on Facebook, 875k on Instagram, and 64k on YouTube — where thousands of comments and direct messages are moderated and answered fully automatically within seconds
- Designed a multi-agent AI system that understands a post, triages every comment, drafts on-brand replies, and grades its own output through an independent evaluator before anything reaches a customer
- Built a self-improving feedback loop where every human correction becomes durable agent memory — quality compounds with use, with no retraining cycle and no feedback backlog to clear
- Reduced community management from constant manual triage to a single approve-or-edit decision, with autonomy configurable from full human review through to hands-off publishing
- Architected to the standard a brand’s security review applies: strict separation between customers designed into the data model, encrypted platform credentials, and internal tooling that cannot read customer content by design
- Automated the entire delivery path with an infrastructure-as-code strategy on Railway — environments, services, queues, and scaling rules defined in version control, so releases and capacity changes ship without manual intervention or a runbook
- Kept the AI layer vendor-neutral with per-stage model routing and real-time cost attribution, making AI spend a controlled unit-economics lever rather than an unpredictable bill